MYCAA & Army CA Performance Dashboard

June 2025 Performance Metrics

Total Leads

1,658

MYCAA: 983 Army CA: 675

Total Cost

$99,242

MYCAA: $67,023 Army CA: $32,219

Cost Per Lead

$68.18

MYCAA: $68.18 Army CA: $47.73

Appointments

650

Cost Per Appointment: $103.11

Leads by Day of Week

Cost vs Leads Comparison

Cost Per Lead Trend

Program Performance Comparison

Complete Performance Data

Day	Date	MYCAA Leads	MYCAA Cost	MYCAA CPL	Army CA Leads	Army CA Cost	Army CA CPL	Appts	Cost/Appt

Key Insights

Best Performing Day

Monday generated the most leads (68) for MYCAA on June 16th with a CPL of $48.09.

Cost Efficiency

Army CA has a lower average CPL ($47.73) compared to MYCAA ($68.18).

Opportunity Area

Weekends show lower lead volume - consider adjusting bids or pausing campaigns.

Conversion Efficiency

Average cost per appointment is $103.11, with best days under $80.

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